intprin: Philippine Daily Inquirer

Philippine Daily Inquirer 2000 AVP

The Philippine Daily Inquirer (PDI), owned by the Philippine Daily Inquirer, Inc. is situated at the heart of Makati business district. Its main office is located at Chino Roces Street, corner Mascardo and Yague Streets, Makati City, Philippines. This is where the main editorial and business offices can be found. Their telephone number is (02) 897-8808. Operators are always on standby to patch your call through the different offices. The fax numbers of the different offices are the following:

The Philippine Daily Inquirer Building facade

Editorial Fax Numbers: (02) 897-4793 or 94

Advertising Fax Numbers: (02) 897-4806 or 07

Marketing Fax Number: (02) 897-2535

Classifieds Fax Number: (02) 897-8425 or (02) 897-4808

They can be accessed online through their company website, http://www.inquirer.com.ph/, or through their news website, http://inquirer.net/

The Philippine Daily Inquirer envisions to be the dominant, most respected and influential Philippine media organization for Filipinos here and abroad. And their mission is to inform and influence the Filipino public, providing other excellent services and serving as a catalyst for social progress - all within the framework of a liberal democracy. It goes a long way back.

It was founded on December 1985, lead and organized by Mrs. Eugenia D. Apostol of Mr. and Mrs. Publishing Company, and a group of media personnel. The Philippine Daily Inquirer’s first issue was published in December 9, 1985, carrying the headline, “Mistrial filed today” and sold 30,000 copies.

The Philippine Daily Inquirer’s first office was located in a one-story Star Building on 14th and Railroad streets in Port Area, Manila. It started with 40 editors, reporters, correspondents, photographers and other editorial employees with columnist Louie Beltran as its first Editor-in-Chief. By January 1986, just a month after its first publication, The Philippine Daily Inquirer was selling 100,000 copies and by February 1986, shortly before the snap election, it was selling more than 250,000 copies and circulation was continuing to climb beyond the 300,000 mark.

Frederico D. Pascual, former assistant managing editor of the Daily Express became the executive editor. He replaced Mr. Louie Beltran in February 1987. Two years later, he was appointed to editor-in-Chief. Later that year, Mariano B. Quimson, Jr. and Ben M. Pangilinan joined the Inquirer.

In November 1987, the Philippine Daily Inquirer once again moved its office to BF Condominium on Aduana Street, Intramuros, but it was damaged in the earthquake of July 1990. As a result, the Philippine Daily Inquirer transferred to the YIC building at United Nations Avenue and Romualdez Street in Malate in January 5, 1991.

In June 14, 1991, Leticia Jimenez Magsanoc was appointed Editor-in-Chief. In January 26, 1994, Ms. Apostol was replaced by Ms. Marixi R. Prieto and Mr. Isagani Yambot was appointed as publisher by the Philippine Daily Inquirer board of directors.

In January 5, 1995, Philippine Daily Inquirer transferred to its building on Chino Roces Street in Makati City. Its printing press, which has a separate building and is only about 20 meters away from the office building, was put up earlier.

In 1998, Mr. Ben Pangilinan retired from the office and was succeeded by Alexandra P. Romualdez as president in 1998. By 1995, The Philippine Daily Inquirer is now the Number 1 newspaper in the country in terms of circulation and readership.

The executive editors of the newspaper company consist of the publisher, Mr. Isagani M. Yambot, who is in charge of the editorial policies and the direction of the paper; the editor-in-chief, Ms. Letty Jimenez-Magsanoc, whose job is to check the stories for accuracy, clarity, grammar correction and style; the managing editor, Mr. Jose Ma. D. Nolasco, who is the right hand man of the editor-in-chief; the associate editor, Mr. Abelardo S. Ulanday. His job is to review the stories that passed the different section editors under the executive editors. And the associate editor for readership is Ms. Rosario A. Garcellano. She acts as an ombudsman and makes sure that the readers’ feedbacks are heard during the editorial meetings.

Under the executive editors are the assistant editors and desk editors. Here is a list of the assistant and desk editors:

Assistant news editor/day desk chief: Nilo Paurom

Night editor: Bill Formoso

News desk editor: Ruben Alabastro, Elvira Mata

Provincial assistant editor: Tony Bergonia

Provincial desk editor: Leti Boniol

Sports assistant editor: Ernesto Gonzales

Sports desk editor: Francis Ochoa

Metro desk editor: Cenon Bibe

Entertainment desk editor: Cora Lucas

Business assistant editor: Corrie Narisma

Business desk editor: Tina Dumlao

Business desk editor: Erick Olona

Feature editor: Marge Espino

Lifestyle desk editor: Rowena Burgos, Gibbs Cadis

INS editor: Mike Suarez

Special section: Cesar Mangawang

Opinion assistant editor: Jun Cinco

Libre: Rommel Lalata, Armin Adina

The Philippine Daily Inquirer houses about more than 100 full-time reporters on Metro Manila alone. It is home to 100 correspondents and 20 full-time photographers nationwide, aside from the contributors which do not have a specific amount as it depends on different circumstances.

Approximately 245,000 copies of 9 col x 53 cm size broadsheet on weekdays and about 260,000 during Sundays are produced. The estimated amount of returns ranges from 20-25% of the copies produced, which is about 49,000 - 61,250 on weekdays and 52,000 - 65,000 during Sundays. The pass-on readership estimate is about 1 newspaper for every 5 persons - a ratio of 1:5.

Two editions (sometimes even three) are produced everyday. The Philippine Daily Inquirer utilizes a symbol, a star, to refer to the edition of release of the newspaper. The more stars that a newspaper possesses, the more up to date it is. For example, when the Philippines recently hosted the Southeast Asian Games where the Filipino athletes harvested a hefty sum of gold medals, there was an exigent need to release the papers in the morning to the northern parts of Luzon. The headline of their broadsheet (a 1-star edition) read that the Philippines has acquired 18 gold medals; a later edition (a 2-star edition) was eventually released where the headline was evidently changed - the number of medals rose to 25 as the day progressed and as the games pushed through. The editorial deadline is at 4pm.

The printing office of the Philippine Daily Inquirer in Metro Manila is located near its main office. It is owned by The Philippine Daily Inquirer, Inc., the very same company that owns the newspaper publication. A full page size of a paper has a dimension of 9 col x 53 cm. The Philippine Daily Inquirer heavily utilizes the power of modern technology. Typesetting, proofreading, and page layouting (using a software called TERA) were done electronically.

The advertising rates are as follows: