Walk-in Report:
As partial requirement for the subject INTRODUCTION TO PRINT MEDIA, the group of three headed towards Manila Port Area to seek out the assigned Tabloid newspaper, Abante Tonite. Our pre-scheduled 2:00 appointment led us directly to the doors of Mr. Nicolas Quijano Jr. who was kind enough to spare us his time and effort in answering a few questions.
Information gathered as follows:
A. PROFILE
ABANTE TONITE
Monica Publishing Corporation
167 Liberty Building, Roberto S. Oca st. Port Area, Manila.
Advertising: #527 4480 #528 0146 Fax: #527 3371 #528 0147
Abante Tonite is an afternoon counterpart of Abante Newspaper, comes out seven (7) days a week that includes the weekend edition, Sunday Tonite. Tonite is acknowledged to be the market leader of the afternoon newspaper market in Metro Manila and the nearby provinces. Cover price is P 8.00 per copy.
-From Abante Tonite leaflet
B. PUBLISHER
Editors
Managing Editor: **Nicolas V. Quijano Jr.
Board of Editors: Janet Bay
Jesus Galang
Randy Hagos
Jeany Lacorte
Venus TandocJesus Galang
Randy Hagos
Jeany Lacorte
Advertising: **Ron Tamayo
Production: Jorge Punzalan
Circulation: Marcelino V. Minor
**Our Interviewee(s)
When asked about the editing board of Abante Tonite, Mr. Nicolas V. Quijano Jr, the managing editor of Abante Tonite, simply stated that he was The Editor. He has several assistant editors who do the proofreading and the like. The group thus assumed that he was the overall editor- The Editor.
Abante Tonite staff has roughly Forty (40) Reporters and Forty (40) photographers working around the clock and spread over the metro. To add to that, they have 2 correspondents in Mindanao and 3 correspondents in Luzon.
They have around thirteen (13) editors touching in various topics including lifestyle (1), sports (4), entertainment, Business, Politics, etc. Also, eight (8) proofreaders and a group of eight to ten (8-10) IT Staff responsible for the online website.
Editorial deadlines are 9 o’clock post meridiem.
C. HISTORY
According to the brief history as told by Mr. Quijano, Abante Tonite was bought the year 1988 and was duly opened up on 1989 as a newspaper publishing company, by Mr. Nicolas Quijano himself and the group the made up Abante.
D. READERSHIP
Number of copies in circulation reaches around One hundred and fifty thousand (150, 000) copies, in Metro Manila only. The biggest circulation ever in Abante Tonite history was around Five hundred thousand (500, 000) copies. During Sundays, there is an observed 20% increase in readership.
Abante Tonite staff has roughly Forty (40) Reporters and Forty (40) photographers working around the clock and spread over the metro. To add to that, they have 2 correspondents in Mindanao and 3 correspondents in Luzon.
They have around thirteen (13) editors touching in various topics including lifestyle (1), sports (4), entertainment, Business, Politics, etc. Also, eight (8) proofreaders and a group of eight to ten (8-10) IT Staff responsible for the online website.
Editorial deadlines are 9 o’clock post meridiem.
C. HISTORY
According to the brief history as told by Mr. Quijano, Abante Tonite was bought the year 1988 and was duly opened up on 1989 as a newspaper publishing company, by Mr. Nicolas Quijano himself and the group the made up Abante.
D. READERSHIP
Number of copies in circulation reaches around One hundred and fifty thousand (150, 000) copies, in Metro Manila only. The biggest circulation ever in Abante Tonite history was around Five hundred thousand (500, 000) copies. During Sundays, there is an observed 20% increase in readership.
E. PRINTING 
Abante Tonite has its own printing area located behind the office area where editing is done. They follow the standard tabloid page measurement of 26x30 cm, with a Center spread of 26x54 cm. The printing web offset size of paper measures 29x31.8 cm.
The staff of Abante Tonite informs us that at the advent of computer technology, the process of Layout and Typesetting have become simpler. They use a software called InDesign for the layout process, while the photographs are still continually edited through Photoshop. Though they still require a page dummy for proof reading, the process of printing becomes shorter as the corrected dummy is once again fed into the computer and is printed onto the offset plate through a machine called CTP.
The staff of Abante Tonite informs us that at the advent of computer technology, the process of Layout and Typesetting have become simpler. They use a software called InDesign for the layout process, while the photographs are still continually edited through Photoshop. Though they still require a page dummy for proof reading, the process of printing becomes shorter as the corrected dummy is once again fed into the computer and is printed onto the offset plate through a machine called CTP.
F. ADVERTISING
For questions regarding Advertising, the group was then referred to Mr. Ron Tamayo who very happily told us all we needed to know about Advertising rates and how to compute for prices accordingly.
Advertising Rates:
Display Advertising
Base rate: 200.00/col.cm.
Position: FRONT- P.400.00/col.cm BACK- P.300.00/col.cm
Classified Advertising
BOX: P. 150.00/col.cm
Surcharges
Color: Cyan, Magenta, Yellow
(One spot color 30%/Two spot color 50%/Full Color 80%)
AD Sizes
Centerspread (14. Col. X 30 cm) P 84, 000 + 10, 080 = P 94,080.00
Full Page (7 col. X 30 cm) P 42, 000 + 5,040 = P 47, 040.00
*All prices subject to 12% VAT
(More detailed rates included in the appendix)
* * *
Acknowledgments
Mr. Nicolas V. Quijano Jr.
Managing Editor of Abante Tonite
For answering our questions and generously arranging a tour for the group
Mr. Ron Tamayo
Advertising head of Abante Tonite
For his warm guidance and helpful information
The staff of Abante Tonite
For their warm accommodation
Google
For providing the logo image of Abante Tonite
and
Prof. G. Mariano
For providing this unique opportunity for an educational experience.
* * *
Submitted by:
DENSING, Gianina
LEE, Hye Kyeong
PARK, Nicole
A-51
07. 09.08
Mr. Nicolas V. Quijano Jr.
Managing Editor of Abante Tonite
For answering our questions and generously arranging a tour for the group
Mr. Ron Tamayo
Advertising head of Abante Tonite
For his warm guidance and helpful information
The staff of Abante Tonite
For their warm accommodation
For providing the logo image of Abante Tonite
and
Prof. G. Mariano
For providing this unique opportunity for an educational experience.
* * *
Submitted by:
DENSING, Gianina
LEE, Hye Kyeong
PARK, Nicole
A-51
07. 09.08
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