Models of Online News Publishing

Models of Online News Publishing
Gary Mariano
Department of Communication
De La Salle University-Manila

Model I. Newspaper Publishing
No Online

• The classic ink-on-paper
• Print first before distribution
• No online version
• ‘Old’ economy: Negroponte’s atom
• Example: most tabloids

Model II. Mirror Publishing
Web <= Paper

• The newspaper has an online version
• a.k.a. shovelware: print contents are dumped on the Web; or repurposed material
  
• Paper primacy: nothing appears online that is not in the printed version.
  
• Offers only text and images
• Material goes online only after printing

Model III. Mirror Publishing
Web > Paper

• The online version is a separate entity from the printed version
• May or may not use material from the printed version
• Has material not (yet) in the printed version

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Model IV. Digital Publishing
No Printing

• Purely electronic. No printed component
• Distribute first (electronically) before printing (optional)
• Push or pull distribution
• ‘New’ economy: the byte