Publisher: Eileen G. Mangubat
Editor in chief: Arlene B. Burgos
Executive Director: Lito M. Bautista
Associate Editor: Jimmy L. Alcantara
News Editor: Dona B. Policar
Chairman of the Board: Patricio A. Garcia
President: Alexandra Prieto-Romualdez
VP for Operations: Imelda C. Alcantara
Advertising Manager: Teresita J. Ramirez
Circulation Manager: Rayond T. Rivera
Corporate Address:
Louie Prieto Press bldg., Mascardo st. cor. Chino Roces Ave., Makati City, Metro Manila
Editorial:
(02) 895-1510
newscolumn@bandera.ph
(082) 244-1711
Introduction:
Bandera is run by The Inquirer Newspaper. Bandera is a cross between a tabloid and a broadsheet. It brings a full menu of current events, features, columns, and opinions written in Filipino, English, or Taglish. It also has showbiz gossip, entertainment, Lotto tips, sports and fun crossword puzzles which are closely followed by the C and D market. With the now revitalized Bandera, it is an entaertaining and informative and more impotantly resectable nwspaper that is safe for the whole family to read.
Publisher:
Number of Reporters:
12 and are all government guaranteed with SSS, standard health benefits, insurance and Pag-Ibig.
Number of Correspondents:
3 correspondents are paid based upon submission
Number of Columnists:
30 columnist are all full timers. They however, do not accommodate guest columnist.
Brief History:
Bandera’s early beginnings can be traced back to 2001, launched by the Gokongweis. It was later on acquired by The Inquirer as it envisioned to cater to more communities. The Inquirer serves classes A, B, and C, while Bandera serves the classes C, D, and E . Drawing from this, difference in the manner of writing and presenting news have to be different. For Bandera, complex ideas and use of wordings have to be in forms that classes C, D and E are capable of swallowing and comprehending.
Circulation:
The number of copies printed daily is around 50, 000, even on Sundays.
They sell two-thirds of the 50,000 copies printed daily (approximately 30,000 are sold).
Pass-on readership estimate is times five (X5)- used as of 2001.
Number of Editions:
They have two editions, both printed from 10 p.m. to 11 p.m. The first one is the National edition, covering scoops around the country, printed at the same location in Makati. The second one is The Mindanao edition, which contains news centrally focused on the Mindanao region. For the Mindanao edition, files are sent electronically, and are just printed in Davao and are distributed.
Printing and Production Information:
For their printing and productions, printing is done on the same location as the editorial. The editor proofreads the work himself. Writers have their own computer stations equipped with Terra , a professional software used to draft their works. Bandera uses direct to plate approach of printing. They start printing at 10pm and ends at around 11pm. Their print speed is roughly around half an hour to an hour.
Advertising:
Ads are required by Bandera to be prepared by advertisers in TIFF, PDF or JPEG format.
Reservation is on a FISRT COME, FIRST SERVE BASIS.
Material deadline is on 12noon to 1 day before publication.
Based on the 2001 survey of the Asia Research Organization on newspapers, Bandera ranks as the No. 1 tabloid in Visayas and Mindanao and holds a place among the Top 10 tabloids in Manila.
The advertising rate in Bandera that was given to us was effective since June 2005. They have different rates in Luzon and from Visayas and Mindanao. The classified rate in Luzon is P130.00/ col. cm. the display rate for foot Ad (Front Page) 7 cols. x 4 cm. P15,000, 3.5 cols x 4cm. P10,000 and 5cms x 4cms P5,000.
When it comes to the position surcharge, if you want it to be on the centerspread just add 20% and craetive surcharge is also 20%.
This is the complete list of compact column sizes:1 col 3.2cm, 2 cols 6.9cm, 3 cols 10.7cm, 4 cols 14.4cm, 5 cols 18.0cm, 6 cols 21.8cm, 7 cols 25.5cm
Sources:
Ms. Arlene B. Burgos
Alberto Bacolod Baruelo III
Sharmina Ganchua
Beanca Bengzon
LINKS TO MORE PICTURES:
http://lensbaruelo.multiply.com/photos/album/36/bandera_pix?replies_read=17#
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