BANDERA: BARUELO, BENGZON, GANCHUA

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Publisher: Eileen G. Mangubat
Editor in chief: Arlene B. Burgos
Executive Director: Lito M. Bautista
Associate Editor: Jimmy L. Alcantara
News Editor: Dona B. Policar

Chairman of the Board: Patricio A. Garcia
President: Alexandra Prieto-Romualdez
VP for Operations: Imelda C. Alcantara
Advertising Manager: Teresita J. Ramirez
Circulation Manager: Rayond T. Rivera



Corporate Address:
Louie Prieto Press bldg., Mascardo st. cor. Chino Roces Ave., Makati City, Metro Manila
Editorial:
(02) 895-1510
newscolumn@bandera.ph
(082) 244-1711

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Introduction:
Bandera is run by The Inquirer Newspaper. Bandera is a cross between a tabloid and a broadsheet. It brings a full menu of current events, features, columns, and opinions written in Filipino, English, or Taglish. It also has showbiz gossip, entertainment, Lotto tips, sports and fun crossword puzzles which are closely followed by the C and D market. With the now revitalized Bandera, it is an entaertaining and informative and more impotantly resectable nwspaper that is safe for the whole family to read.


Publisher:
Number of Reporters:
12 and are all government guaranteed with SSS, standard health benefits, insurance and Pag-Ibig.
Number of Correspondents:
3 correspondents are paid based upon submission
Number of Columnists:
30 columnist are all full timers. They however, do not accommodate guest columnist.

Brief History:
Bandera’s early beginnings can be traced back to 2001, launched by the Gokongweis. It was later on acquired by The Inquirer as it envisioned to cater to more communities. The Inquirer serves classes A, B, and C, while Bandera serves the classes C, D, and E . Drawing from this, difference in the manner of writing and presenting news have to be different. For Bandera, complex ideas and use of wordings have to be in forms that classes C, D and E are capable of swallowing and comprehending.

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Circulation:
The number of copies printed daily is around 50, 000, even on Sundays.
They sell two-thirds of the 50,000 copies printed daily (approximately 30,000 are sold).
Pass-on readership estimate is times five (X5)- used as of 2001.


Number of Editions:
They have two editions, both printed from 10 p.m. to 11 p.m. The first one is the National edition, covering scoops around the country, printed at the same location in Makati. The second one is The Mindanao edition, which contains news centrally focused on the Mindanao region. For the Mindanao edition, files are sent electronically, and are just printed in Davao and are distributed.

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Printing and Production Information:
For their printing and productions, printing is done on the same location as the editorial. The editor proofreads the work himself. Writers have their own computer stations equipped with Terra , a professional software used to draft their works. Bandera uses direct to plate approach of printing. They start printing at 10pm and ends at around 11pm. Their print speed is roughly around half an hour to an hour.


Advertising:
Ads are required by Bandera to be prepared by advertisers in TIFF, PDF or JPEG format.
Reservation is on a FISRT COME, FIRST SERVE BASIS.
Material deadline is on 12noon to 1 day before publication.

Based on the 2001 survey of the Asia Research Organization on newspapers, Bandera ranks as the No. 1 tabloid in Visayas and Mindanao and holds a place among the Top 10 tabloids in Manila.

The advertising rate in Bandera that was given to us was effective since June 2005. They have different rates in Luzon and from Visayas and Mindanao. The classified rate in Luzon is P130.00/ col. cm. the display rate for foot Ad (Front Page) 7 cols. x 4 cm. P15,000, 3.5 cols x 4cm. P10,000 and 5cms x 4cms P5,000.
When it comes to the position surcharge, if you want it to be on the centerspread just add 20% and craetive surcharge is also 20%.
This is the complete list of compact column sizes:1 col 3.2cm, 2 cols 6.9cm, 3 cols 10.7cm, 4 cols 14.4cm, 5 cols 18.0cm, 6 cols 21.8cm, 7 cols 25.5cm


Sources:

Ms. Arlene B. Burgos

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Alberto Bacolod Baruelo III

Sharmina Ganchua

Beanca Bengzon
LINKS TO MORE PICTURES:
http://lensbaruelo.multiply.com/photos/album/36/bandera_pix?replies_read=17#

MALAYA

Malaya
By: Stephanie Chan, Ria Gamboa and Vero Zamesa

Technical Details:

Malaya’s business and editorial address is located at #371 Bonifacio Drive, Port Areas, Manila, Philippines. Its contact numbers are #339-3324 for the central desk, #339-3327 for the business line, #339-3325 for sports, #339-3326 for the lifestyle, entertainment and weekend lines. The current website for Malaya is http://www.malaya.com.ph.

The key editors of Malaya are as follows:
- Editor-in-chief: Mr. Joy de los Reyes;
- Executive Editor: Mr. Enrique Romualdez;
- Managing Editor: Ms. Teresa Molina

Currently, Malaya does not have an associate editor. With this, one may assume that the designated task of an associate editor has been overlooked and/or not being taken care of. As our interviewee, Ms. Gina Benco (currently a news reporter and Malacanang correspondent for the said newspaper) explains, the editor-in-chief “stands as the head of the editorial board, oversees the lay-out of each page and opens the editorial page of each issue”. According to Answers.com, an editorial board is “a group of editors, usually at a print publication, who dictates the tone and direction of that the publication’s editorial will take”. As the editor-in-chief, every article must go through the hands of Mr. Joy de los Reyes, and he has the final say on the layout of each page.

An executive editor, on the other hand, helps in the editing process. He/She also holds advisory functions with the publisher and editor-in-chief. Apart from that, Ms Benco says that Mr. Romuladez also, “closes the opinion editorial page and the overseas page”. He is also the editor which handles the page one of each newspaper issue.

Ms. Teresa Molina, as the managing editor, “handles the trafficking of reporters whenever they are on the field”. Ms. Benco also claims that “the managing editor sometimes shares delegated tasks with the news editor when it comes to editing and finally, has the summary of each story submitted”.

Currently, Malaya has about 21 editorial reporters and 5 business reporters. At present, there are 12 full-time reporters, 1 reporter under-probation (meaning he/she needs to fulfill 6 months and then the editorial board will decide if he/she is qualified enough to become a part of their roster of full-time reporters), 1 airport correspondent (who is a photo journalist) and 7 provincial correspondents which delivers general news. The business reporters make an average of about 7-9 pages of business news.

When the topic ventured towards the compensation of full-time employees and reporters of the newspaper, certain aloofness could be seen in the face of our interviewee. Pressed about the issue, Ms. Benco safely says, “tanungin niyo na lang yung mga tao sa admin para siguradong pwedeng ilabas”. When we went to the said office, they just simply said that they cannot release any amount for the company’s sake. They just said that the full-time reporters have a salary just above the minimum wage.

With regards to government-guaranteed benefits, Ms. Benco says that the usual benefits given to private and public business entities are also applicable to them. These include 13th month pay, Christmas bonus and rice subsidies. Another benefit that Malaya employees acquire is the benefits agreed upon by the said newspaper company and CPA union under the Collective Bargaining Agreement.

For the correspondents of Malaya, there is no actual number given to us by Ms. Benco since she was not entirely sure of the number of correspondents Malaya currently has. But like any other print media, correspondents are paid not just by the submission of their work, but by their published works. Malaya also has about 11 columnists, at present. These columnists are scheduled. For instance, one columnist can be tasked to have one column for Mondays, Wednesdays and Fridays. Some columnists have just one day as their schedule.

History:

Malaya has been in the newspaper business for a long time already. It was founded in the year 1981 by Jose Burgos Jr. It used to be a “tagalog” newspaper until they shifted and used the English language to deliver news in 1983, the same time its sister publication got closed due to Marcos’ regime. During the Martial law (1983-1986), Malaya was at the forefront of delivering credible news to the Filipino people. It became the strong “underground” paper during the regime, and the publication did not stop releasing strong accusations against the present administration. Examples of such were advertisements of possibly boycotting the snap elections called upon by late president Ferdinand Marcos.

By the end of the Martial law, the ownership of Malaya was bought and handed to Amado Jake Macaset, a veteran journalist who also happened to be the newspaper’s business editor.

Circulation:

According to Ms. Benco, the average newspaper printed during the week amounts to about 150,000 copies. Although for Sunday they do not release any issue, they have business sections all throughout Mondays thru Saturdays. The average percentage of returned newspapers round up to about 25%. Pass on readers estimate from 5-6. Editorial deadlines of Malaya, according to Ms. Benco, is from 8-9 pm.

Production Information:

Malaya’s printing is done thru its sister publication, Abante. According to Ms. Alforque, the page measurements of Malaya is the same with that of other broadsheets such as Manila Bulletin, Philippine Daily Inquirer and the Philippine Star. But recently, she says, “We’ve been discerning and planning to change the measurement of the newspaper. We plan to pattern it with the Wall Street Journal paper measurements. It’s gonna be a bit longer but thinner in width.”

Malaya does not undergo through the process of proofreading. The newspaper is also highly technical when it comes to the lay-out, and uses computer programs to be more efficient and up-to-date.

Printing of Malaya starts at 9:00am-10:30 pm for sections A and B, and 11:00 pm is the start of the dispatching. The type of press they use is the print speed. We asked Ms. Alforque to expound on the said type of press but she was unfortunately not too aware of the system it follows.

Advertising:

Ms. Luz Mercado, an advertising staff of Malaya says that Malaya’s advertisements starts at Php22.00 per line. Usual advertisers are Tanduay Distillers and Fortune Tobacco. These said products are scheduled to release advertisements on Mondays and Fridays only.

Police Files Tonite

Philip Ezekiel V. Roa

Bryan Mojica

Janice Maglasang

INTPRIN A53

Midterm Project

The newspaper assigned to us was Police Files Tonite! Their corporate name is the JGV Publishing Corporation. Its editorial and business address and production site is located at Leyland Bldg., Delgade St. c/o 20^th Street Court Area, Manila. The landline numbers are: 521-75-26/521-78-05 and their fax number is: 521-70-15. They have no website.

PUBLISHING

Most of the publishing duties are taken care of by Mr. Erny Baluyot who is the Key Editor, Executive Editor & Managing Editor. Nina delos Reyes is his Associate Editor. The paper has 50 reporters in its employ and has 20 correspondents. For its articles and daily topics, Police Files have 15 full-time columnists. They have never had a guest columnist.

The newspaper was launched on Aug. 3, 2003 solely as a tabloid.

CIRCULATION

On weekdays and weekends, they print 10 thousand copies per hour and 50 thousand copies a day. No copies of the newspaper have been returned. Normally, the paper has only 1 edition, but during special occasions such as breaking news, they then print out a second edition. The editorial deadline is 4pm.

PRINTING/PRODUCTION INFORMATION

Printing and editorial are done on the same location. Page measurement is 11 inches by 12.75 inches. Police Files typesetting and proofreading are done by the editorial department. Page layout is done electronically. They print direct to plate. At 9pm, after the release of the lottery results, the printing process starts. Type of press they use is engraved. They are able to produce 10 thousand copies an hour. Printing is from 9pm to 2am.

*Sources- Mr. Erny Baluyot (Editor-In-Chief of Police Files Tonite!), Circulation, Production and Advertising sections

Business Mirror

Business Mirror

Alex Romualdez

Cara Suplido

Awin Galang

A51

The Newspaper that was assigned to us is “The Business Mirror” which is the National Newspaper of the year in the year 2006. It was founded by an experienced publishing family, the Cabangon Chuas, on October 3, 2005. Their office is located at the 2nd Floor of Dominga Building (Annex), 2113 Chino Roces Avenue corner De La Rosa Street, Makati City, Philippines. Their contact numbers are: (Editorial)
817-9467; 813-0725; 817-8407; 812-1691. Fax line: 813-7025. (Advertising Sales) 817-5351; 817-1351, 817-2807 and +639228909088 and for the Circulation department 893-1662; 814-0134 to 36. They can also be reached via E-mail at news@businessmirror.com.ph and through their website, http://www.businessmirror.com.ph.

We had the chance to interview the Circulation Manager, Mr. Ronald Allan S. Callao, about the newspaper. First, we asked about the differences of the different positions in their company. He describes the Editor in Chief as the one on top of the triangle or in short the head of all the editors while the Managing Editor is second in command. However, they don’t have an associate editor. Instead, they have Section Editors who edit only certain sections of the newspaper. There is no exact number of Editors present at any given time for the publication, but he says that there are a lot of reporters coming from different areas. He also mentioned that they get opinions from certain columnists.

The newspaper, Business Mirror, measures 20 columns x 110 centimeter center spread and 10 columns x 55 centimeters half spread. It usually has 28 pgs for regular issues (Mondays-Thursdays) and can reach up to 54 pages during Fridays and weekends. This is because they add more sections such as lifestyle and health. Overall, they produce 85,000 copies a day.

The Business Mirror distributes their newspapers using several ways such as land travel, airplane delivery and in house delivery. In order for them to be successful in distributing their newspaper in time, they follow certain deadlines for every section of their news paper.

Section Topic/Section Deadline

E Life 3:15pm
D Sports 7:15pm
C Perspective 4:15pm
B Companies 7:30pm
A3 Inside Cover 8:00pm
A1 Cover 8:15pm

Initial Good Copies – 9:45pm
1^st trip to North/South Luzon (Port Area-Luzon) – 10:00pm
2^nd trip Airport (Visayas and Mindanao) – 11:30pm
3^rd trip Makati City Route – 1:00am
4^th trip Quezon City Route – 1:30am

Of course, they sometimes encounter problems such as heavy rains, which lead to flood and cancelation of flights to the airport. In case of that, they have back up plans such as through cargo in bus stations (namely Dagupan Liner and Victory Liner Inc). After that, their people pick up the deliveries from the bus stations and distribute them to their respective destinations.

We also had the chance to talk about the sales of the newspaper and the cost of making the newspaper. As our professor said, the cost of newspaper production is greater than the price it is sold. The business mirror costs 25 pesos and its production cost can reach up to around 80pesos per copy. They make up for the cost through advertising but Mr. Ronald says that the company also compensates for some of the cost for “Their primary concern is their readers”. Even in the hike of crisis in oil, transportation and etc, they still continue to retain their price and even give discounts to their frequent readers who avail of weekly, monthly or annual subscriptions to their newspaper. He says that if they raise the price of the newspaper, there will be less readers because, in today’s times, “Every centavo counts.”

In terms of competition, their main competitor is Business World. But they say that their target audience is different. The Business world uses more technical terms while they use simpler terms for the younger people to understand more.

Learning all of those things about the Business Mirror made us curious about its production expectations for the years to come, given that we have discussed the possible demise of newspapers in class a few times. When the interview was coming to a close, we were able to discuss our opinions on the future of newspapers. He told us that it’s not true for them that newspaper demand becomes lower and lower each year. For the Business Mirror, their demand rises every year but the problem they encounter is the supply of paper because China buys all the scrap paper here in the Philippines. This means that the newspapers here can’t get fresh or recycled supplies of paper. He also says that the newspaper won’t die even in today’s computer age for the newspaper will only be presented in a different medium. Perhaps there is still hope for newspapers – we’ll only know for sure when the time comes.

video clip: http://vashmg.multiply.com/video/item/45/INTPRIN_-_Business_Mirror

Tumbok

Anna Isabel Rodriguez
Marvin Conquilla

Tumbok

In our class midterms for INTPRIN, we were asked to go to a newspaper publication. We were assigned to Tumbok which was owned by Inquirer Philippines. Their main office was also located beside the Inquirer Publications Office. They share the same printing press. We set an appointment before going there with their Managing Editor Mr. Ronnie Briones. Our appointment was scheduled on 3pm July 5, 2008. We arrived early and waited for him to arrive but unfortunately after two hours of waiting, we decided to interview one of their editors, Mr. Perry Legaspi, their sports editor which was free at that time. After interviewing him, he toured us around the office and showed us how it is to work for a newspaper. He even toured us to their printing press and showed us the equipments and how it is being used. But unfortunately, that wasn’t the time that they are printing. After interviewing Mr. Legaspi, we tried to contact Mr. Briones to ask him further questions about the circulation which was not given to us fully by Mr. Legaspi because Mr. Briones is the only one who can decide if they will give out such information since he is the managing editor. Tumbok is produced by Inquirer Publications, Inc. It is located in Louie Prieto Bldg, Mascardo St . corner Pasong Tamo, Makati City . Their contact numbers are (632) 8957514 and their fax number is 8908158. Their website is still in the creation process. Their editors are Managing editor: Mr. Ronnie Briones; News Editor: Mr. John Escosio; Entertainment Editor: Mr. Ed Guiondato and Sports Editor: Mr. Perry Legaspi. They do not have an editor in chief or an executive editor, instead the over-all editor is the managing editor and they have editors for each section of the newspaper. They have reporters in all major beats (ex. Malacanang, etc.), however they cannot really be called reporters, they are more like correspondents or contributors (no full time reporters) and everyone is paid based on submissions. Tumbok is the first newspaper to focus on gaming (horse racing, lotto, etc). It was launched 9 years ago and was owned by the Gokongwei’s with Bandera and the Manila Times. The Gokongwei’s, however, decided to focus on their magazines (FHM, etc.) and decided to sell the newspaper. Inquirer bought Tumbok and formed Inquirer Publications, Inc. They now operate, together with Tumbok, the Philippine Daily Inquirer, Bandera and the Cebu Daily news. They produce approximately 150,000 copies everyday even Sundays. The copies that they have sold or returned were highly confidential. They produce Tumbok nationwide. They used to have two editions but now they only have one edition. Their Editorial deadline is at 9:30 p.m., however, unless there is breaking news, they are usually done by 7:30 p.m. Printing is done at the same location as the editorial. Bandera and the Philippine Daily Inquirer also print here, so do other newspapers like The Herald Tribune and Libre. Their page Page Measurement is an inch smaller than the usual tabloid (same as Libre). They also do not use typesetting anymore. They are now using digital equipments. Their page layout is done in the computer (Inquirer Company uses its own program). Camera stripping is also not used anymore. It is just direct to plate. Their printing starts at 9:30 p.m. which was usually overtime already for them because the editors usually finish their articles by around 7:00 pm. Their machines can print 5,000 copies in ten minutes.



Perry Legaspi's Interview:




Printing Press Tour:

We ran out of memory so we werent able to get everything on record

Manila Bulletin

Group:
Celemin, Miraflor
Cutanda, Janice
Domasian, Audrey
Section: A51

The name of the newspaper we got assigned to was The Manila Bulletin. The newspaper’s corporate name is The Manila Bulletin Publishing Corporation. It is found in Muralla corner Recoletos, Intramuros, Manila 1002, P.O. BOX 769. The contact numbers are the following: phone is 5278121 and fax is 5277510. The official website of the newspaper is www.mb.com.ph

There are different editors that head the staff of the Manila Bulletin and this is because of the wide scope of news and information the newspaper covers that can be divided into categories. They are different in terms of the areas or topics that they handle and each editor has their own staff to write about these certain topics. The editors are the following:

Editor-in-Chief - Dr. Cris J. Icban, Jr.

News Editor - Diego C. Cagahastian

Business Editor - Loreto D. Cabañes

Lifestyle Editor - Isabel de Leon

Sports Editor - Ding T. Marcelo

Agriculture Editor - Zac B. Sarian

Motoring Editor - Cecilia C. Colmenares

Provincial Editor - Antonio A. Antonio

Entertainment Editor - Crispina Martinez-Belen

The person we interviewed, Ms. Delia Galina, stated that the newspaper did not have regular reporters and did not give us a specific number. However, there are 40 correspondents in manila alone, and 66 based all over the country. Upon asking about their columnists, she stated that there were 29 full time columnists.

The Manila Bulletin started at February 1 1900 by Carson Taylor, then owned by Hans Menzi, a Swiss. According to Mr. Diego Cagahastian, originally it was a shipping journal but progressed to a newspaper. It is now owned by Emilio Yap (owner of the Manila Bulletin Publishing Corporation and Manila Hotel as well as Euro-Phil. Laboratories).

Upon interviewing Engr. Ramil Yumang, the production manager, about the pass on readership estimate, we learned that the number of copies produced during the weekdays and weekends were different. During the weekdays, about 160 000 newspapers are printed and distributed while the number increases in the weekends to about 240 000 newspapers. After they are produced, they are brought to PAL airlines to be shipped to the provinces. They only have one edition per day. The editorial deadline is at 5PM sharp.

The printing of the paper is done at the same venue as the editorial and uses offset as their type of press. This is because, as stated by Mr. Yumang, the offset printing can produce sharper images and flat texts. The large printing machine is found in the building connected to the building of the editorial. For printing, the main colors used are CMYK, just like that of an ordinary printer but much larger in scale. The broadsheet page the newspaper uses is 12.5 by 22 inches long, similar to that of other broadsheet newspapers. The typesetting is handled by the editorial department. The page layout is made with the latest technology of both Adobe Photoshop and Adobe Indesign. Everything is also proofread by proof to correct grammar or wrong spellings. After all those, the pre-press department handles it next. First is the camera stripping done by strippers, it is here where editorial negative and Ads negative will be integrated. In platemaking, negative is fixed and it is exposed to plates which are pre-sensitized aluminum and used with green coating for high speed and long run that is able to produce more without the ink fading off. The whole printing process starts after at 9:30PM, but prior to that, during the gap from 5PM to 9:30PM, the making of the paper goes through the process mentioned above.

As for the advertising rates, it ranges from 80 000pesos for the half-page colored advertisement, to 160 000 for the full-page colored ones. The newspaper makes use of the latest technology today, where most of the requirements for photos or articles are submitted through email. For advertising, there is a department that handles their clients are usually requests the advertisement to be submitted in .jpeg format.

The visit to the newspaper and interview was both a fun and creative way of learning about how life in the print industry is. We were fascinated with the machines and process, as well as the number of people typing away. The dynamics behind the newspaper must be their key ingredient to success as being one of the nation’s most read newspaper. Being in the business for 108 years is a sure proof of this success.

Here are the links to the video's we've made:

http://www.youtube.com/watch?v=jGmxSO1VSHg

http://www.youtube.com/watch?v=yCHmYKlbd-U

Special thanks to our sources in the Manila Bulletin:

Mr. Diego Cagahastian of the Editorial Department

Eng. Ramil Yumang of the Production Department (who also answered for the Circulation department)

Ms. Delia Galima of the Editorial Department