TEMPO by Ang, Kui, Tolentino

Tempo

“The Nation's Fastest Growing Newspaper”

Manila Bulletin Publishing Corporation

Muralla corner Recoletos
Intramuros, Manila 1002

P.O. BOX 769

Tel nos. 5278121 loc 267 or 268

tempo@mb.com.ph

Tempo is a 16-page English tabloid that takes pride in its news headlines, entertainment and sports sections. This news publication boasts of its mother company Manila Bulletin's state of the art printing press that is capable of printing at extremely high speeds to go along with good quality. There are only three of those machines in the world, the other two belong to the Japan Times and New York Times respectively. Its so called sister companies include "The Manila Bulletin" and "Balita" which also prints their newspapers on the same printing press.

Staff

Editor-in-Chief for all publications under Manila Bulletin: Dr. Cris J. Icban, Jr.

Editor for Tempo: Robert Roque Jr.

Associate Editor: Edgardo Bartilan

News Editor: Gerson Lapid Jr.

Nate Barreto

Beth Estupikan

Entertainment Editor: Nestor Cuartero

Sports Editor: Rey Bancod

President: Atty. Miguel B. Varela

Publisher: Atty. Hermogenes P. Pobre

Reporters: 9 all of which are full time employees assigned in different beats

Correspondents: 15-20 nationwide

Columnist: 4 are full time, 6 are guests

The associate editor acts as the editor in chief when the editor is not around. The only difference is the hierarchy which manifests power in the editing process.

Editorial Deadlines/s

Deadline of the editorials is at 2-3 pm but in some cases called late breakers, the deadline may be pushed up to 4-5pm

History

Tempo was established on July 12, 1982 and owned by Don Emilio Yap. It was born out of an idea that today's readers are perpetually on the go and that they have only a few minutes of their time to scan the news. From its original 12-page format, Tempo increased its pages to 16 on Nov. 10, 1995. The paper went full color on March 23, 1999 as the Bulletin further modernized its printing. Its first editor was Recah Trinidad and was succeeded by the late Augusto Sta. Ana on May 1, 1983.

"If a story has not appeared in the pages of Tempo, it has yet to official"

-Rudy Navarro, most popular Tempo sports editor

Production and Printing Information

Printing is done at the same place as the editorial as well as all the activities related to the production of the newspapers. The measurement of the newspaper is 9.8 x 11.8 in. The page layout is done via the computer using the program Adobe InDesign. Type setting is done directly to the plate but there are times however that they still use camera stripping, like when there are ads to be placed. Printing starts at 4 pm and ends at 5pm on weekends while on weekdays it starts at 6:00 pm and ends at 7:00 pm. By 8:00 pm they should be starting to disseminate their papers to their distributors. The printing press they use can produce 100,000- 120,000 copies in less than an hour.

Advertising Rates

Classified Ads

Weekdays : P173.60/ccm

Sunday: P 196.00/ccm

Affidavit: P 84.00

Display Ad Rates & Production Cost

* Rates are based on P155.00 per col.cm on Weekdays and P175.00 per col.cm on Sundays. (Exclusive of EVAT)

* Production Cost is charged for ad placement without positive ad material (for layouting/typesetting) P15.00 per col.cm (Exclusive of EVAT)

Prices are Inclusive of 12% R-VAT

PAGE SIZE WEEKDAY SUNDAY PROD. COST
1 PAGE 7x30cms P36,456.00 P41,160.00 P3,528.00
3/4 PAGE 7x24cms P29,164.80 P32,928.00 P2,822.40
6x28cms
1/2 PAGE 7x15cms P18,228.00 P20,580.00 P1,764.00
1/3 PAGE 5x16cms P13,888.00 P15,680.00 P1,344.00
4x20cms
1/4 PAGE 7x8 cms P9,721.60 P10,976.00 P940.80
4x14cms
2x28cms
1/6 PAGE 6x6 cms P6,249.60 P7,056.00 P604.80
4x9 cms
3x12cms
1/8 PAGE 7x4 cms P4,860.80 P5,488.00 P470.40
2x14cms
4x7 cms
1x28cms
Min. Size
3x5 cms P2,604.00 P2,940.00 P336.00
2x7.5cms

Column Guide:
1col = 3.2cm
2col = 6.8cm
3col = 10.4cm
4col = 14.0cm
5col = 17.6cm
6col = 21.2cm
7col = 24.8cm

SURCHARGE FOR COLOR ADS
Additional: 110% for Center/Back Page
Inside Pages: 80% for Full Color Ads
: 60% for Two Spot Color Ads
: 30% for Spot Color Ads

MOVIE AD RATE:
P60.00 per column centimeter

POSITION SURCHARGE:
Additional 30% for Centerspread & Back Page

FOREIGN AD RATE:
US$ 17.00 per column centimeter

Sources

- Mr. Gerson Lapid Jr. - News Editor

- Tempo Newspaper

Submitted by:

Ang, Victor A51

Kui, Walther A51

Tolentino, Arvic A51

Video: Our interview with Mr. Gerson Lapid Jr., News Editor of Tempo. Mr. Roque asked him to entertain us in his place. This interview was conducted on July 5, 2008 (Saturday) from 6:00pm - 7:00pm.