INTPRIN
Pua, Erika Jean
Maquinto, Maria Isabel
A52
Newspaper / Tabloid:
People’s Taliba
Corporate Name / Business Development Group:
People’s Taliba published by Philippine Journalist, Inc.
Editorial Address:
6th Floor UNIVERSALRE Bldg., #106 Paseo De Roxas
Corner Perea and Gallardo
Printing Address:
Railroad Avenue 19 & 20
Other Contact Details:
Tel. No. 840-1166 / 840-1789
Website:
www.journal.com.ph
Key Editors:
Editor-in-Chief – Augusto B. Villanueva
Associate Editor – Saturno Sofranes
News Editor – Teresa Lardizabal
City Editor – Jun Pisco
** Mr. Ernesto “Ernie” Tenorio, who is the head of the photography department for People’s Taliba, People’s Tonight, and People’s Journal, including the publication’s magazines, INsider and Women’s Journal, was our interviewee (the only available person for interview at the date we had our appointment). **
The People’s Taliba belongs to a group of journal publications; most specific 
data regarding this tabloid are also shared with
the other publications such as the magazine Women’s Journal, INsider and two other tabloids, People’s Journal and People’s Tonight under this publication.
Reporters / Correspondents / Columnists
According to our interviewee, Sir Ernie, there were too many reporters to count and could not give an exact number. He said that there were indeed full time employees, but did not give any more specific details.
The exact total number of correspondents was not further discussed due to the reasons aforementioned; there was only a given estimation for this. About thirty or so, all in all, were the number of correspondents, according to Sir Ernie himself. These people were irregular employees and were only paid per work that is published. 
Sir Ernie was also not able to determine how many columnists they had, claiming that it was difficult to count since they had irregulars and some of their writers write for more than one of their publications.
Basic History
The whole group of publications was established during 1972 and is about to become 36 years old within this year. There was no given definite time as to when each of their different publications were formed or “born”, it was only said that People’s Taliba came out later at the time. Mr. Romualdez was the founder of this group of publications. There were not much significant events that were pointed out by our interviewee*.
Circulation
According to the head in their printing office, which is located in Port Area, Manila, around ten thousand to twenty thousand copies are printed and distributed during the weekdays. For Sundays, the number of distributed copies cannot be estimated, but it is for certain that the number is less than of those during the weekdays. For the number of copies that are sold or returned, this goes the same as that of during Sundays (cannot be estimated).
Mr. Tenorio stated that their process in terms of distributing the copies was simple. The copies after printing would be then distributed to local dealers who sell newspapers, tabloids, and the like. Each printed newspaper is automatically divided at around fifty pieces per set. These sets already have their respective destinations wherein they would be delivered.
However, there was also a matter of “who gets to have the copies first” for the sellers. This is because the buyer would not wait long for the copies if they are not yet available at a local store. The seller of course who had the advantage of having copies made available faster was the one who would be able to sell more, while those sellers who would have the copies available for selling at a later time would not be able to sell much.
Editions or Volumes / Editorial Deadlines
Editorial Deadline –
Number of Volumes – 25
Printing / Production Information
Railroad Avenue, Port Area, Manila is the location where the printing is done, all for the whole publication, and not in the editorial office itself. It is right beside the headquarters of the Manila Standard Today.
The page measurement of People’s Taliba is 13.5’’ x 11.8’’ inches, or 33 centimeters by 7 columns. According to Mr. Tenorio, there are only 16 numbers of pages in their tabloids. Additional pages are added in if the “price is right” – this mostly done by advertisers. But, the standard numbers of pages are 16 only. No more, no less.
Another tidbit that Mr. Tenorio told us is that in printing, there are only four colors in the printer: black, yellow, red, and blue. Before the printing begins, they first check the consistency of the colors. When the colors are mixed together, the person in charge has to double check to see if the output is the exact color that they want to have. If not, they will repeat it again and again until they get it.
Almost everything, regarding the text, pictures, layout, advertisements, and so on, are done via computer. The typesetter would be the one in charge of typing the report whether it came written by hand or sent by email. After the report is typed by the typesetter, it is then sent to the proofreader. The proofreader is then in charge of checking if the output of the typesetter is correct and compares it to the original output. 
If the output of the typesetter is incorrect or if there are certain misspelled words or other forms of typographical error, it is sent back to the typesetter to correct. Once corrections have been made, it is sent back to the proofreader to check it again. But the editor still has the final say. After the proofreader checks the articles and is satisfied with it, it is sent to the editor to have another check. Just like in the submission of papers, the writers must be careful in what they write, so are the proofreaders and editors when they double check. Because a simple mistake in the writing can earn them a criminal case in court. If a writer has been accused of a case, such as libel, the editor in chief and the whole publishing team’s name is tainted as well.
The layout, as mentioned above, is done via computer. The person in charge of the layout arranges how the text, pictures, advertisements, and the like will be seen when they are printed. In the layout process, it is the 
job of the person to make the whole combination of those which are previously mentioned to fit in the paper and to maximize the space. In the People’s Taliba, there are only seven small columns allotted for the text to fit in.
When it comes to the pictures, they are at often times emailed, that are done immediately; and there are those which are already stored. Most photos are “stock photos”, or photos that have already been used or are already saved in their computers.
Printing starts at around ten or eleven in the evening.
The printing speed is counted by seconds and cannot be determined because it is done “so fast”. In an hour or so, a thousand copies would have been printed already.
Advertising Rates
| | Weekdays | Sundays |
| Display Advertisements (Per col. cm.) | P134.40 | P145.60 |
| Classified Display (Per col. cm.) | P85.00 | P95.00 |
| Classified Lines (Per line) | P46.00 | P56.00 |
| Front Page Foot Ads (2 decks only) | (2x4), (3x4), (7x4) |
*col. = column
*cm = centimeter
Sources
The main source of this output is
Mr. Ernesto “Ernie” Tenorio.
The source for advertising rates is the publication website:
www.journal.com.ph
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