Atlas Publishing
Address: No. 6, 21st Ave., Tuazon, Quezon City
Tel. no.: 912-952 to 63
Fax: 911-0259
People’s Balita was lauched on March 15, 1993 and was first known as Daily Horoscope Balita. Its achievements include recognition from the Department of Education, Culture and Sports (DECS) as a DECS Awardee for Outstanding Media Service, and as a Department of Science and Technology (DOST) Citation Awardee.
Editor-in-chief Danny Marquez
Danny Marquez currently holds the position of editor-in-chief. He is responsible for the overall command and management of the publication. He oversees all processes involved in production of the tabloid and approves which content will be included in the final product. He’s also the Sports Section Editor and is responsible for sports news and features. On the other hand, Ron Romulo, the Entertainment Section Editor, is in charge of entertainment news and features. However, they do not have any executive editors, managing editors or associate editors. They have fifteen to twenty full-time reporters assigned from different sectors and branches of the government and are paid a Grade 15 salary with benefits. They currently have 5 correspondents from different parts of the country. They have one from Baguio, General Santos and Iloilo and two from Subic. These correspondents are paid PhP 75 – PhP 200 per article published. However, submitted articles which are not published are not paid. They have six full-time columnists which are MMDA Chairman Bayani Fernando, Jess Basco, Barr Samson. Jojo Perez, Jo Delector and Ed Verzola. Their guest editors are NCR mayors who usually write articles about their municipality concerns. Mayor Alfredo Lim of Manila writes for their Monday issues, Mayor Sonny Belmonte of Quezon City for Tuesdays, Mayor Recum Echiverri of Caloocan City for Wednesdays, Mayor Jojo Binay of Makati City for Thursdays and Mayor Marides Fernando of Marikina City for Fridays.
Editorial office of People's BalitaPeople’s Balita only publishes on weekdays and their circulation reaches about 121,215 copies daily. Most copies go to the NCR where 86,105 copies are circulated daily. Their provincial circulation reaches about 86,105 daily with most copies going to the Western Visayas Region (13,902), Central Luzon Region (12,808), Souther Luzon Region (11,272) and Souther Mindanao Region (10,710). However, they will add about 30,000 – 40,000 more copies if there’s a major news that they think would make people buy more newspapers. Ms. Villanueva wasn’t able to give as an estimate of sold and unsold copies daily but unsold copies or ‘returns’ are brought back to the publisher usually after about two days by the collectors. The publishing office then sells these returns to junk shops to make a profit out of it. They usually conduct surveys to determine the demographics of their readership. Their survey showed that 70% of their readers are females which they attribute to their fondness of showbiz news. Most of their readers come from the BC class comprising 30% and 35% of their readership respectively. Most of their readers are also from the 30-44 age group (36%) with college education (50%). Norberta Villanueva is the circulation manager and is in charge of overseeing all circulation processes and addressing circulation concerns.
The tabloid only has one daily edition. Articles are expected to be submitted at 4:00 pm usually through emails. Editing, proofreading and typesetting are done at 7:00 pm – 9:00 pm. The final layout is expected to be ready before 9:00 pm so they can print they can finish printing by 10:00 pm. By 11:00 pm, the copies are then sent to different ports to be distributed around the country. Their office hours start at 1:00 pm and they’re open from Sunday to Friday.
Printing is done in the same location as editorials at the Atlas Publishing office. The size of the paper they use for People’s Balita is 10 1/8” x 12 ¼”. They still do typesetting and proofreading for faxed or written articles, and legal notices. Page layout is done electronically using PageMaker. They also use image editors like Adobe Photoshop in preparing the layouts. After finishing the layout, they would burn them and make negatives. Printing is usually done from 9-10 PM.
They use a rotary press which can do both web printing and sheet-fed printing. Web printing uses a roll and is usually done for newspapers and books. Sheet-fed printing uses sheeted paper and is comparatively smaller to roll paper. It is usually used in printing magazines. They have two rotary presses. The other one serves as a backup when they encounter technical difficulties like electrical problems. They also triplicate the plates for the different colors used in printing – cyan, magenta, and yellow. They can usually print 15,000 copies per hour for web printing and 5,000 copies per hour for sheet-fed printing. Mr. Francis Zulueta is the Production Manager of People’s Balita.
Production Manager Francis Zulueta and group members.
Ms. Riza Rivera, a part of the advertising staff of People’s Balita, supplied us the advertivsing rates of the newspaper:
Classified Display: P 150.00/col. Cm.
Color Rates
Movie Ads: P90.00/col. Cm. with 90% surcharge if base rate for full color and 30% for spot color
Position Surcharge
Front Page: plus 100% of the base rate
Back Page: plus 50% of the base rate
Centerspread: plus 30% of the base rate
Page 3: plus 30% of the base rate.
Agency Commission
15% Agency Commission to recognized agencies by the UPMG.
Reservation deadline is one week before the publication date and material deadline is two days before the publication date. Mr. Edwin Valera serves as the Advertising Manager.
Sources:
Mr. Danny Marquez - Editor-in-Chief
Ms. Riza Rivera - Advertising
Ms. Norberta Villanueva - Circulation Manager
Mr. Francis Zulueta - Production Manager
Members:
Theodore Pateña
Rachelle Ching
Carissa Quirante
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