By Bettina Bernabe
Pauline Guanzon
Ruth Jorolan
THE DAILY TRIBUNE
“Without Fear or Favor”
COMPANY NAME: The Tribune Publishing Co., Inc.
EDITORIAL ADDRESS: The Tribune, Publishing Co., Inc, Penthouse Suites, GLC Bldg., T.M. Kalaw cor. A. Mabini st., Ermita, Manila
PHONE: 523-4634, 521-5511, 521-552, 521-5577, 521-5614
FAX NO.: 521-5584
WEBSITE: http://www.tribuneonline.org/
PUBLISHER
KEY EDITORS:
Editor-in-chief:
Ninez Cacho-Olivares
Associate Editors:
Chito Lozada and Cris Martinez
News Editor:
Romulo Marinas
City Editor:
Gina Capili-Inciong
Construction Editor:
Jake Martin
Business/ Multimedia Editor:
Chito Lozada
Sports Editor:
Aldrin Cardona
Life Editor:
Dinah Ventura
Advertising Manager:
Jing Santos
Circulation Manager:
Lito Tugadi
Art Director:
Caesarson Bismonte
Advertising Coordinator:
Tess Sorsogon
NO. OF REPORTERS: 5
NO. OF CORRESPONDENTS: 8 (active), 3 (inactive)
NO. OF COLUMNISTS: 12
HISTORY OF THE NEWSPAPER
The Daily Tribune was established or founded by Ms. Ninez Cacho-Olivares in November 1999. She decided to establish her own daily after observing that the other newspapers already existing were too conventional, traditional, sensational, boring in content, interpretative and biased.
She wanted to offer her own kind of paper that would offer non-interpretative, unbiased, exciting, fresh and contemporary; a newspaper that would cater to the young and to the old, known for its free but responsible journalism.
The Commentary Page would provide space for biases, for opinions and views regarding certain issues, mainly political and social.
The Lifestyle Section would look more like a magazine, with non-conventional and varying themes.
Business stories would be written in simpler terms, for easier understanding.
The paper, all in all, would be attractive, and aesthetically pleasing to the eye.
One by one, Ms. Ninez Cacho-Olivares gathered the people she needed in order to get this newspaper started.
The Tribune Publishing, Co., Inc. officially began operating on February 1, 2000, with a maiden issue that consisted of 24 pages with incisive reports, insightful opinions and colorful articles. It was given approval and was widely accepted by the common readers and the critics.
The Daily Tribune at present is an opposition paper, catering largely to Classes A, B, C, the Chinese population, and most especially, to members of the opposition.
PASS ON READERSHIP
NO. OF COPIES PRINTED: 130,000
NO. OF EDITIONS: none
EDITORIAL DEADLINE: by late afternoon, around 5 pm.
PRINTING
Printing is not done at the same location as the Editorial; the printing press is located at the Port area, Manila.
PAGE MEASUREMENT:
10 x 56 cm
TYPESETTING:
Negatives are made at the site of the Editorial, which are then made into plates, and then sent over to the printing press to start running.
CAMERA:
The Daily Tribune still makes use of the camera to create negatives, for making the plates to be used in the printing press.
STRIPPING:
The Daily Tribune still does this, after the negatives are done.
PLATEMAKING:
The Daily Tribune still makes use of plates for their printing process.
TIME THEY START:
By 11 pm, copies are already done and ready for distribution.
TYPE OF PRESS:
Rotary Press
CIRCULATION
COPIES PRINTED: 130,000 a day (60% Manila-based, 40% cities and provinces outside Manila)
COPIES SOLD: 70% of the copies printed (130, 000)
READERS: Class A, B, C,
The Chinese population of Manila
And members, and supporters of the opposition
COSTS:
Printing + Paper + Dealers (40% share of sales) = P4.50 per copy
Selling Price = P15.00 per copy
Profit = around P3.50 per copy
*Most of their income comes from the advertisers.
ADVERTISING
ADVERTISING RATES:
| AD SIZE GUIDE | AD SIZE | COL. CMS. | BLACK & WHITE | FULL COLOR |
| Full page | 9 cols x 54 cm | 486 | P100,699.20 | P181,258.56 |
| ¾ page | 9 cols x 40.5 cm | 364.5 | P75,524.40 | P135,943.92 |
| ½ page | 9 cols x 27 | 243 | P50,349.60 | P90,629.28 |
| ¼ page | 9 cols x 24.3 | 121.5 | P25,174.80 | P45,314.64 |
| 1/8 page | 9 cols x 15.3 | 61.l2 | P12,680.64 | P22,825.52 |
UNIT RATES:
General Display = P185.00/ccm
Classified Display = P125.00/ccm
Movie Display = P50.00/ccm
PANA Members = P166.50/ccm
COLOR SURCHARGE:
1 color +30%
2 colors +50%
3-4 colors +80%
POSITION CHARGE:
Center spread +30%
Ear position +50%
DEADLINES:
Reservations 5 days before publication
Materials 2 days before publication
Cancellations 3 days before publication
MATERIALS ACCEPTED:
1. CD/ Photoshop (.jpg & .tiff file) with 200 to 300 dpi plus hard copy
(B&W/ full copy)
2. Negative Emulsion Down
COLUMN SIZES:
1 col 2.95 cm
2 col 6.30 cm
3 col 9.65 cm
4 col 13.00 cm
5 col 16.35 cm
6 col 19.70 cm
7 col 23.05 cm
8 col 26.40 cm
9 col 29.75 cm
SOURCES:
Mr. Lito Tugadi, Circulation Manager
Ms. Jing Santos, Advertising Manager
Ms. H.S. dela Cruz, Editorial Secretary
Ms. Roxanne, Account Manager for Advertisements
Mr. Lito Tugadi, Circulation Manager
Ms. Roxanne, Account Manager for Advertisements
Betti Bernabe, Pauline Guanzon and Ruth Jorolan at the lobby of the Tribune Publishing, Co., Inc.
The Editorial Site
A Sample of the Broadsheet, The Daily Tribune
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