INTPRIN A52
Redjine Boller
Andrew Aniceto
Martie Plaza
The newspaper assigned to us was The Philippine STAR. Its corporate name is PhilSTAR Daily, Incorporated. The Philippine STAR is regarded as a vaunted pillar of Philippine media and is the only broadsheet with an established circulation in Hong Kong and Saudi Arabia. The office of The Philippine Star is located in 202 Roberto S. Oca Railroad St. Port Area, Manila. Its direct line is 527-7901. Its fax number is 527-5819 and its website is www.philstar.com.
We interviewed Mrs. Donna Velasco, a section editor of the publication and the one in charge of visits in their office. After we were given a tour of the whole place, we interviewed her regarding the differences in the roles of editors, reporters, correspondents and columnists. The editor-in-chief Miguel Belmonte is the one who approves what news is to be written as the headline. The executive editor is the vice of the editor-in-chief and he/she takes the turn to close the front page. The managing editor manages the affairs of the daily output. The associate editors take over in cases of absences of copy editors or section editors. There are 36 reporters all in all covering all possible bits of information all over the country. There are a range of 50-54 correspondents of The Philippine STAR covering bits that are assigned to them and they are given incentives and bonuses for their work. There are around 20 columnists [inclusive of guests] but then it depends on the day.
Founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal, The Philippine STAR has lived up to its mission of informing and inspiring the Filipino people by upholding truth and fairne
ss at all times. Its integrity as a newspaper is anchored on the biblical motto, ‘the truth shall prevail’.
Throughout the whole week, The Philippine Star produces 330,000 copies of its publication every day regardless of its marketing capacity. Its circulation vans leave as soon as the copies are ready for distribution. As for the deadlines;
World and Provincial news- 7:00PM (7:30PM if there is no ad placement)
Main Section- 9:00PM- 9:30PM
Whole Newspaper- 10:00PM-10:30PM
Breaking News- 11:00PM
As for the printing, it is done in the same location as the editorial. Here is a photo of the page measurements or the ‘dummy’. Click on the link to view the photo http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#1
For typesetting, they use their computers which are very hi-tech and updated. Here is a photo of the work stations of the proofreaders, typists, etc…http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#2
For their page layouts, they print plates that contain the layout of each page of the newspaper. Here is a photo showing a sample of a plate. http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#3
For images, they use chemicals to print large images and edit them using scanners then later using photoshop for minor editing. This is the room where they strip images. http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#4
For platemaking, The Philippine STAR uses a printer called the Polaris which is enormous. It makes use of color but only ones that suit the plate such as blue or black. http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#5
For the printing itself, here is an image of the mechanism they use. Printing starts during the morning. It goes non-stop until they reach their quota of 330,000 copies. http://redjboller.multiply.com/photos/album/87/The_Philippine_STAR#6
Here are the advertisement rates
Advertising rates WEEKDAYS SUNDAYS
Effective July 1, 2007 PHP 330.00 PHP 380
DISPLAY AIDS per col. cm. per col. cm.
Centerspread (18col x52cm) PHP 401,544.00 PHP 462,384.00
Full Page (9col x52cm) PHP 154,440.00 PHP 177,840.00
¾ Page (9col x40cm) PHP 118,800.00 PHP 136,800.00
Jr Full Page (7col x40cm) PHP 92,400.00 PHP 106,400.00
¼ Page(4col x30cm, 5col x12cm, 3col x20cm)PHP 19,800.00 PHP 22,800.00
PANA members less 10% All rates are subject to 12% EVAT
SURCHARGES
PREMIUM PAGES
Pages 2,3,5 and 7 (Main) +15%
Front Page, all sections +15%
Back Page, all sections +15%
Centerspread +30%
COLOR
One (1) Color +30%
Two (2) Color +50%
Full Color +80%
EAR AD (2 col. x 5.5 cm)
Black and White PHP 7, 500.00 per insertion
Full Color PHP 13,000.00 per insertion
FOOT AD, MAIN SECTION
Front Page (9 col x 4 cm, FC) PHP 50,000.00
KIDS ONLY (Saturdays)
Full Page, B&W PHP 56,700.00
Full Page, Full Color PHP 102,060.00
STARWEEK (Sundays)
Full Page, B&W PHP 50,000.00
Full Page, Full color PHP 75,000.00
Special thanks to our sources namely Mrs. Donna Velasco, a section editor of The Philppine STAR for giving us snacks and entertaining our questions and the people from the printing, advertisement, and circulation staff for providing us with copies of a few sections of the newspaper for the following day and for allowing us to take pictures of their facilities.
Thursday, July 17, 2008
Monday, July 14, 2008
Models of Online News Publishing
Models of Online News Publishing
Gary Mariano
Department of Communication
De La Salle University-Manila
Gary Mariano
Department of Communication
De La Salle University-Manila
Model I. Newspaper Publishing
No Online
- The classic ink-on-paper
- Print first before distribution
- No online version
- ‘Old’ economy: Negroponte’s atom
- Example: most tabloids
Model II. Mirror Publishing
Web <= Paper
- The newspaper has an online version
- a.k.a. shovelware: print contents are dumped on the Web; or repurposed material
- Paper primacy: nothing appears online that is not in the printed version.
- Offers only text and images
- Material goes online only after printing
Model III. Mirror Publishing
Web > Paper
- The online version is a separate entity from the printed version
- May or may not use material from the printed version
- Has material not (yet) in the printed version
Model IV. Digital Publishing
No Printing
No Printing
- Purely electronic. No printed component
- Distribute first (electronically) before printing (optional)
- Push or pull distribution
- ‘New’ economy: the byte
Thursday, July 10, 2008
BANDERA: BARUELO, BENGZON, GANCHUA
Publisher: Eileen G. Mangubat
Editor in chief: Arlene B. Burgos
Executive Director: Lito M. Bautista
Associate Editor: Jimmy L. Alcantara
News Editor: Dona B. Policar
Chairman of the Board: Patricio A. Garcia
President: Alexandra Prieto-Romualdez
VP for Operations: Imelda C. Alcantara
Advertising Manager: Teresita J. Ramirez
Circulation Manager: Rayond T. Rivera
Corporate Address:
Louie Prieto Press bldg., Mascardo st. cor. Chino Roces Ave., Makati City, Metro Manila
Editorial:
(02) 895-1510
newscolumn@bandera.ph
(082) 244-1711
Introduction:
Bandera is run by The Inquirer Newspaper. Bandera is a cross between a tabloid and a broadsheet. It brings a full menu of current events, features, columns, and opinions written in Filipino, English, or Taglish. It also has showbiz gossip, entertainment, Lotto tips, sports and fun crossword puzzles which are closely followed by the C and D market. With the now revitalized Bandera, it is an entaertaining and informative and more impotantly resectable nwspaper that is safe for the whole family to read.
Publisher:
Number of Reporters:
12 and are all government guaranteed with SSS, standard health benefits, insurance and Pag-Ibig.
Number of Correspondents:
3 correspondents are paid based upon submission
Number of Columnists:
30 columnist are all full timers. They however, do not accommodate guest columnist.
Brief History:
Bandera’s early beginnings can be traced back to 2001, launched by the Gokongweis. It was later on acquired by The Inquirer as it envisioned to cater to more communities. The Inquirer serves classes A, B, and C, while Bandera serves the classes C, D, and E . Drawing from this, difference in the manner of writing and presenting news have to be different. For Bandera, complex ideas and use of wordings have to be in forms that classes C, D and E are capable of swallowing and comprehending.
Circulation:
The number of copies printed daily is around 50, 000, even on Sundays.
They sell two-thirds of the 50,000 copies printed daily (approximately 30,000 are sold).
Pass-on readership estimate is times five (X5)- used as of 2001.
Number of Editions:
They have two editions, both printed from 10 p.m. to 11 p.m. The first one is the National edition, covering scoops around the country, printed at the same location in Makati. The second one is The Mindanao edition, which contains news centrally focused on the Mindanao region. For the Mindanao edition, files are sent electronically, and are just printed in Davao and are distributed.
Printing and Production Information:
For their printing and productions, printing is done on the same location as the editorial. The editor proofreads the work himself. Writers have their own computer stations equipped with Terra , a professional software used to draft their works. Bandera uses direct to plate approach of printing. They start printing at 10pm and ends at around 11pm. Their print speed is roughly around half an hour to an hour.
Advertising:
Ads are required by Bandera to be prepared by advertisers in TIFF, PDF or JPEG format.
Reservation is on a FISRT COME, FIRST SERVE BASIS.
Material deadline is on 12noon to 1 day before publication.
Based on the 2001 survey of the Asia Research Organization on newspapers, Bandera ranks as the No. 1 tabloid in Visayas and Mindanao and holds a place among the Top 10 tabloids in Manila.
The advertising rate in Bandera that was given to us was effective since June 2005. They have different rates in Luzon and from Visayas and Mindanao. The classified rate in Luzon is P130.00/ col. cm. the display rate for foot Ad (Front Page) 7 cols. x 4 cm. P15,000, 3.5 cols x 4cm. P10,000 and 5cms x 4cms P5,000.
When it comes to the position surcharge, if you want it to be on the centerspread just add 20% and craetive surcharge is also 20%.
This is the complete list of compact column sizes:1 col 3.2cm, 2 cols 6.9cm, 3 cols 10.7cm, 4 cols 14.4cm, 5 cols 18.0cm, 6 cols 21.8cm, 7 cols 25.5cm
Sources:
Ms. Arlene B. Burgos
Alberto Bacolod Baruelo III
Sharmina Ganchua
Beanca Bengzon
LINKS TO MORE PICTURES:
http://lensbaruelo.multiply.com/photos/album/36/bandera_pix?replies_read=17#
MALAYA
Malaya
By: Stephanie Chan, Ria Gamboa and Vero Zamesa
Technical Details:
Malaya’s business and editorial address is located at #371 Bonifacio Drive, Port Areas, Manila, Philippines. Its contact numbers are #339-3324 for the central desk, #339-3327 for the business line, #339-3325 for sports, #339-3326 for the lifestyle, entertainment and weekend lines. The current website for Malaya is http://www.malaya.com.ph.
The key editors of Malaya are as follows:
- Editor-in-chief: Mr. Joy de los Reyes;
- Executive Editor: Mr. Enrique Romualdez;
- Managing Editor: Ms. Teresa Molina
Currently, Malaya does not have an associate editor. With this, one may assume that the designated task of an associate editor has been overlooked and/or not being taken care of. As our interviewee, Ms. Gina Benco (currently a news reporter and Malacanang correspondent for the said newspaper) explains, the editor-in-chief “stands as the head of the editorial board, oversees the lay-out of each page and opens the editorial page of each issue”. According to Answers.com, an editorial board is “a group of editors, usually at a print publication, who dictates the tone and direction of that the publication’s editorial will take”. As the editor-in-chief, every article must go through the hands of Mr. Joy de los Reyes, and he has the final say on the layout of each page.
An executive editor, on the other hand, helps in the editing process. He/She also holds advisory functions with the publisher and editor-in-chief. Apart from that, Ms Benco says that Mr. Romuladez also, “closes the opinion editorial page and the overseas page”. He is also the editor which handles the page one of each newspaper issue.
Ms. Teresa Molina, as the managing editor, “handles the trafficking of reporters whenever they are on the field”. Ms. Benco also claims that “the managing editor sometimes shares delegated tasks with the news editor when it comes to editing and finally, has the summary of each story submitted”.
Currently, Malaya has about 21 editorial reporters and 5 business reporters. At present, there are 12 full-time reporters, 1 reporter under-probation (meaning he/she needs to fulfill 6 months and then the editorial board will decide if he/she is qualified enough to become a part of their roster of full-time reporters), 1 airport correspondent (who is a photo journalist) and 7 provincial correspondents which delivers general news. The business reporters make an average of about 7-9 pages of business news.
When the topic ventured towards the compensation of full-time employees and reporters of the newspaper, certain aloofness could be seen in the face of our interviewee. Pressed about the issue, Ms. Benco safely says, “tanungin niyo na lang yung mga tao sa admin para siguradong pwedeng ilabas”. When we went to the said office, they just simply said that they cannot release any amount for the company’s sake. They just said that the full-time reporters have a salary just above the minimum wage.
With regards to government-guaranteed benefits, Ms. Benco says that the usual benefits given to private and public business entities are also applicable to them. These include 13th month pay, Christmas bonus and rice subsidies. Another benefit that Malaya employees acquire is the benefits agreed upon by the said newspaper company and CPA union under the Collective Bargaining Agreement.
For the correspondents of Malaya, there is no actual number given to us by Ms. Benco since she was not entirely sure of the number of correspondents Malaya currently has. But like any other print media, correspondents are paid not just by the submission of their work, but by their published works. Malaya also has about 11 columnists, at present. These columnists are scheduled. For instance, one columnist can be tasked to have one column for Mondays, Wednesdays and Fridays. Some columnists have just one day as their schedule.
History:
Malaya has been in the newspaper business for a long time already. It was founded in the year 1981 by Jose Burgos Jr. It used to be a “tagalog” newspaper until they shifted and used the English language to deliver news in 1983, the same time its sister publication got closed due to Marcos’ regime. During the Martial law (1983-1986), Malaya was at the forefront of delivering credible news to the Filipino people. It became the strong “underground” paper during the regime, and the publication did not stop releasing strong accusations against the present administration. Examples of such were advertisements of possibly boycotting the snap elections called upon by late president Ferdinand Marcos.
By the end of the Martial law, the ownership of Malaya was bought and handed to Amado Jake Macaset, a veteran journalist who also happened to be the newspaper’s business editor.
Circulation:
According to Ms. Benco, the average newspaper printed during the week amounts to about 150,000 copies. Although for Sunday they do not release any issue, they have business sections all throughout Mondays thru Saturdays. The average percentage of returned newspapers round up to about 25%. Pass on readers estimate from 5-6. Editorial deadlines of Malaya, according to Ms. Benco, is from 8-9 pm.
Production Information:
Malaya’s printing is done thru its sister publication, Abante. According to Ms. Alforque, the page measurements of Malaya is the same with that of other broadsheets such as Manila Bulletin, Philippine Daily Inquirer and the Philippine Star. But recently, she says, “We’ve been discerning and planning to change the measurement of the newspaper. We plan to pattern it with the Wall Street Journal paper measurements. It’s gonna be a bit longer but thinner in width.”
Malaya does not undergo through the process of proofreading. The newspaper is also highly technical when it comes to the lay-out, and uses computer programs to be more efficient and up-to-date.
Printing of Malaya starts at 9:00am-10:30 pm for sections A and B, and 11:00 pm is the start of the dispatching. The type of press they use is the print speed. We asked Ms. Alforque to expound on the said type of press but she was unfortunately not too aware of the system it follows.
Advertising:
Ms. Luz Mercado, an advertising staff of Malaya says that Malaya’s advertisements starts at Php22.00 per line. Usual advertisers are Tanduay Distillers and Fortune Tobacco. These said products are scheduled to release advertisements on Mondays and Fridays only.
By: Stephanie Chan, Ria Gamboa and Vero Zamesa
Technical Details:
Malaya’s business and editorial address is located at #371 Bonifacio Drive, Port Areas, Manila, Philippines. Its contact numbers are #339-3324 for the central desk, #339-3327 for the business line, #339-3325 for sports, #339-3326 for the lifestyle, entertainment and weekend lines. The current website for Malaya is http://www.malaya.com.ph.
The key editors of Malaya are as follows:
- Editor-in-chief: Mr. Joy de los Reyes;
- Executive Editor: Mr. Enrique Romualdez;
- Managing Editor: Ms. Teresa Molina
Currently, Malaya does not have an associate editor. With this, one may assume that the designated task of an associate editor has been overlooked and/or not being taken care of. As our interviewee, Ms. Gina Benco (currently a news reporter and Malacanang correspondent for the said newspaper) explains, the editor-in-chief “stands as the head of the editorial board, oversees the lay-out of each page and opens the editorial page of each issue”. According to Answers.com, an editorial board is “a group of editors, usually at a print publication, who dictates the tone and direction of that the publication’s editorial will take”. As the editor-in-chief, every article must go through the hands of Mr. Joy de los Reyes, and he has the final say on the layout of each page.
An executive editor, on the other hand, helps in the editing process. He/She also holds advisory functions with the publisher and editor-in-chief. Apart from that, Ms Benco says that Mr. Romuladez also, “closes the opinion editorial page and the overseas page”. He is also the editor which handles the page one of each newspaper issue.
Ms. Teresa Molina, as the managing editor, “handles the trafficking of reporters whenever they are on the field”. Ms. Benco also claims that “the managing editor sometimes shares delegated tasks with the news editor when it comes to editing and finally, has the summary of each story submitted”.
Currently, Malaya has about 21 editorial reporters and 5 business reporters. At present, there are 12 full-time reporters, 1 reporter under-probation (meaning he/she needs to fulfill 6 months and then the editorial board will decide if he/she is qualified enough to become a part of their roster of full-time reporters), 1 airport correspondent (who is a photo journalist) and 7 provincial correspondents which delivers general news. The business reporters make an average of about 7-9 pages of business news.
When the topic ventured towards the compensation of full-time employees and reporters of the newspaper, certain aloofness could be seen in the face of our interviewee. Pressed about the issue, Ms. Benco safely says, “tanungin niyo na lang yung mga tao sa admin para siguradong pwedeng ilabas”. When we went to the said office, they just simply said that they cannot release any amount for the company’s sake. They just said that the full-time reporters have a salary just above the minimum wage.
With regards to government-guaranteed benefits, Ms. Benco says that the usual benefits given to private and public business entities are also applicable to them. These include 13th month pay, Christmas bonus and rice subsidies. Another benefit that Malaya employees acquire is the benefits agreed upon by the said newspaper company and CPA union under the Collective Bargaining Agreement.
For the correspondents of Malaya, there is no actual number given to us by Ms. Benco since she was not entirely sure of the number of correspondents Malaya currently has. But like any other print media, correspondents are paid not just by the submission of their work, but by their published works. Malaya also has about 11 columnists, at present. These columnists are scheduled. For instance, one columnist can be tasked to have one column for Mondays, Wednesdays and Fridays. Some columnists have just one day as their schedule.
History:
Malaya has been in the newspaper business for a long time already. It was founded in the year 1981 by Jose Burgos Jr. It used to be a “tagalog” newspaper until they shifted and used the English language to deliver news in 1983, the same time its sister publication got closed due to Marcos’ regime. During the Martial law (1983-1986), Malaya was at the forefront of delivering credible news to the Filipino people. It became the strong “underground” paper during the regime, and the publication did not stop releasing strong accusations against the present administration. Examples of such were advertisements of possibly boycotting the snap elections called upon by late president Ferdinand Marcos.
By the end of the Martial law, the ownership of Malaya was bought and handed to Amado Jake Macaset, a veteran journalist who also happened to be the newspaper’s business editor.
Circulation:
According to Ms. Benco, the average newspaper printed during the week amounts to about 150,000 copies. Although for Sunday they do not release any issue, they have business sections all throughout Mondays thru Saturdays. The average percentage of returned newspapers round up to about 25%. Pass on readers estimate from 5-6. Editorial deadlines of Malaya, according to Ms. Benco, is from 8-9 pm.
Production Information:
Malaya’s printing is done thru its sister publication, Abante. According to Ms. Alforque, the page measurements of Malaya is the same with that of other broadsheets such as Manila Bulletin, Philippine Daily Inquirer and the Philippine Star. But recently, she says, “We’ve been discerning and planning to change the measurement of the newspaper. We plan to pattern it with the Wall Street Journal paper measurements. It’s gonna be a bit longer but thinner in width.”
Malaya does not undergo through the process of proofreading. The newspaper is also highly technical when it comes to the lay-out, and uses computer programs to be more efficient and up-to-date.
Printing of Malaya starts at 9:00am-10:30 pm for sections A and B, and 11:00 pm is the start of the dispatching. The type of press they use is the print speed. We asked Ms. Alforque to expound on the said type of press but she was unfortunately not too aware of the system it follows.
Advertising:
Ms. Luz Mercado, an advertising staff of Malaya says that Malaya’s advertisements starts at Php22.00 per line. Usual advertisers are Tanduay Distillers and Fortune Tobacco. These said products are scheduled to release advertisements on Mondays and Fridays only.
Police Files Tonite
Philip Ezekiel V. Roa
Bryan Mojica
Janice Maglasang
INTPRIN A53
Midterm Project
The newspaper assigned to us was Police Files Tonite! Their corporate name is the JGV Publishing Corporation. Its editorial and business address and production site is located at Leyland Bldg., Delgade St. c/o 20th Street Court Area, Manila. The landline numbers are: 521-75-26/521-78-05 and their fax number is: 521-70-15. They have no website.
PUBLISHING
Most of the publishing duties are taken care of by Mr. Erny Baluyot who is the Key Editor, Executive Editor & Managing Editor. Nina delos Reyes is his Associate Editor. The paper has 50 reporters in its employ and has 20 correspondents. For its articles and daily topics, Police Files have 15 full-time columnists. They have never had a guest columnist.
The newspaper was launched on Aug. 3, 2003 solely as a tabloid.
CIRCULATION
On weekdays and weekends, they print 10 thousand copies per hour and 50 thousand copies a day. No copies of the newspaper have been returned. Normally, the paper has only 1 edition, but during special occasions such as breaking news, they then print out a second edition. The editorial deadline is 4pm.
PRINTING/PRODUCTION INFORMATION
Printing and editorial are done on the same location. Page measurement is 11 inches by 12.75 inches. Police Files typesetting and proofreading are done by the editorial department. Page layout is done electronically. They print direct to plate. At 9pm, after the release of the lottery results, the printing process starts. Type of press they use is engraved. They are able to produce 10 thousand copies an hour. Printing is from 9pm to 2am.
*Sources- Mr. Erny Baluyot (Editor-In-Chief of Police Files Tonite!), Circulation, Production and Advertising sections
Business Mirror
Business Mirror
Alex Romualdez
Cara Suplido
Awin Galang
A51
The Newspaper that was assigned to us is “The Business Mirror” which is the National Newspaper of the year in the year 2006. It was founded by an experienced publishing family, the Cabangon Chuas, on October 3, 2005. Their office is located at the 2nd Floor of Dominga Building (Annex), 2113 Chino Roces Avenue corner De La Rosa Street, Makati City, Philippines. Their contact numbers are: (Editorial)
817-9467; 813-0725; 817-8407; 812-1691. Fax line: 813-7025. (Advertising Sales) 817-5351; 817-1351, 817-2807 and +639228909088 and for the Circulation department 893-1662; 814-0134 to 36. They can also be reached via E-mail at news@businessmirror.com.ph and through their website, http://www.businessmirror.com.ph.
We had the chance to interview the Circulation Manager, Mr. Ronald Allan S. Callao, about the newspaper. First, we asked about the differences of the different positions in their company. He describes the Editor in Chief as the one on top of the triangle or in short the head of all the editors while the Managing Editor is second in command. However, they don’t have an associate editor. Instead, they have Section Editors who edit only certain sections of the newspaper. There is no exact number of Editors present at any given time for the publication, but he says that there are a lot of reporters coming from different areas. He also mentioned that they get opinions from certain columnists.
The newspaper, Business Mirror, measures 20 columns x 110 centimeter center spread and 10 columns x 55 centimeters half spread. It usually has 28 pgs for regular issues (Mondays-Thursdays) and can reach up to 54 pages during Fridays and weekends. This is because they add more sections such as lifestyle and health. Overall, they produce 85,000 copies a day.
The Business Mirror distributes their newspapers using several ways such as land travel, airplane delivery and in house delivery. In order for them to be successful in distributing their newspaper in time, they follow certain deadlines for every section of their news paper.
Section Topic/Section Deadline
E Life 3:15pm
D Sports 7:15pm
C Perspective 4:15pm
B Companies 7:30pm
A3 Inside Cover 8:00pm
A1 Cover 8:15pm
Initial Good Copies – 9:45pm
1st trip to North/South Luzon (Port Area-Luzon) – 10:00pm
2nd trip Airport (Visayas and Mindanao) – 11:30pm
3rd trip Makati City Route – 1:00am
4th trip Quezon City Route – 1:30am
Of course, they sometimes encounter problems such as heavy rains, which lead to flood and cancelation of flights to the airport. In case of that, they have back up plans such as through cargo in bus stations (namely Dagupan Liner and Victory Liner Inc). After that, their people pick up the deliveries from the bus stations and distribute them to their respective destinations.
We also had the chance to talk about the sales of the newspaper and the cost of making the newspaper. As our professor said, the cost of newspaper production is greater than the price it is sold. The business mirror costs 25 pesos and its production cost can reach up to around 80pesos per copy. They make up for the cost through advertising but Mr. Ronald says that the company also compensates for some of the cost for “Their primary concern is their readers”. Even in the hike of crisis in oil, transportation and etc, they still continue to retain their price and even give discounts to their frequent readers who avail of weekly, monthly or annual subscriptions to their newspaper. He says that if they raise the price of the newspaper, there will be less readers because, in today’s times, “Every centavo counts.”
In terms of competition, their main competitor is Business World. But they say that their target audience is different. The Business world uses more technical terms while they use simpler terms for the younger people to understand more.
Learning all of those things about the Business Mirror made us curious about its production expectations for the years to come, given that we have discussed the possible demise of newspapers in class a few times. When the interview was coming to a close, we were able to discuss our opinions on the future of newspapers. He told us that it’s not true for them that newspaper demand becomes lower and lower each year. For the Business Mirror, their demand rises every year but the problem they encounter is the supply of paper because China buys all the scrap paper here in the Philippines. This means that the newspapers here can’t get fresh or recycled supplies of paper. He also says that the newspaper won’t die even in today’s computer age for the newspaper will only be presented in a different medium. Perhaps there is still hope for newspapers – we’ll only know for sure when the time comes.
video clip: http://vashmg.multiply.com/video/item/45/INTPRIN_-_Business_Mirror
Tumbok
Anna Isabel Rodriguez
Marvin Conquilla
Tumbok
In our class midterms for INTPRIN, we were asked to go to a newspaper publication. We were assigned to Tumbok which was owned by Inquirer Philippines. Their main office was also located beside the Inquirer Publications Office. They share the same printing press.
We set an appointment before going there with their Managing Editor Mr. Ronnie Briones. Our appointment was scheduled on 3pm July 5, 2008. We arrived early and waited for him to arrive but unfortunately after two hours of waiting, we decided to interview one of their editors, Mr. Perry Legaspi, their sports editor which was free at that time. After interviewing him, he toured us around the office and showed us how it is to work for a newspaper. He even toured us to their printing press and showed us the equipments and how it is being used. But unfortunately, that wasn’t the time that they are printing. After interviewing Mr. Legaspi, we tried to contact Mr. Briones to ask him further questions about the circulation which was not given to us fully by Mr. Legaspi because Mr. Briones is the only one who can decide if they will give out such information since he is the managing editor. Tumbok is produced by Inquirer Publications, Inc. It is located in Louie Prieto Bldg, Mascardo St . corner Pasong Tamo, Makati City . Their contact numbers are (632) 8957514 and their fax number is 8908158. Their website is still in the creation process. Their editors are Managing editor: Mr. Ronnie Briones; News Editor: Mr. John Escosio; Entertainment Editor: Mr. Ed Guiondato and Sports Editor: Mr. Perry Legaspi. They do not have an editor in chief or an executive editor, instead the over-all editor is the managing editor and they have editors for each section of the newspaper. They have reporters in all major beats (ex. Malacanang, etc.), however they cannot really be called reporters, they are more like correspondents or contributors (no full time reporters) and everyone is paid based on submissions. Tumbok is the first newspaper to focus on gaming (horse racing, lotto, etc). It was launched 9 years ago and was owned by the Gokongwei’s with Bandera and the Manila Times. The Gokongwei’s, however, decided to focus on their magazines (FHM, etc.) and decided to sell the newspaper. Inquirer bought Tumbok and formed Inquirer Publications, Inc. They now operate, together with Tumbok, the Philippine Daily Inquirer, Bandera and the Cebu Daily news. They produce approximately 150,000 copies everyday even Sundays. The copies that they have sold or returned were highly confidential. They produce Tumbok nationwide. They used to have two editions but now they only have one edition. Their Editorial deadline is at 9:30 p.m., however, unless there is breaking news, they are usually done by 7:30 p.m. Printing is done at the same location as the editorial. Bandera and the Philippine Daily Inquirer also print here, so do other newspapers like The Herald Tribune and Libre. Their page Page Measurement is an inch smaller than the usual tabloid (same as Libre). They also do not use typesetting anymore. They are now using digital equipments. Their page layout is done in the computer (Inquirer Company uses its own program). Camera stripping is also not used anymore. It is just direct to plate. Their printing starts at 9:30 p.m. which was usually overtime already for them because the editors usually finish their articles by around 7:00 pm. Their machines can print 5,000 copies in ten minutes.
Perry Legaspi's Interview:
Printing Press Tour:
We ran out of memory so we werent able to get everything on record
Marvin Conquilla
Tumbok
In our class midterms for INTPRIN, we were asked to go to a newspaper publication. We were assigned to Tumbok which was owned by Inquirer Philippines. Their main office was also located beside the Inquirer Publications Office. They share the same printing press.
We set an appointment before going there with their Managing Editor Mr. Ronnie Briones. Our appointment was scheduled on 3pm July 5, 2008. We arrived early and waited for him to arrive but unfortunately after two hours of waiting, we decided to interview one of their editors, Mr. Perry Legaspi, their sports editor which was free at that time. After interviewing him, he toured us around the office and showed us how it is to work for a newspaper. He even toured us to their printing press and showed us the equipments and how it is being used. But unfortunately, that wasn’t the time that they are printing. After interviewing Mr. Legaspi, we tried to contact Mr. Briones to ask him further questions about the circulation which was not given to us fully by Mr. Legaspi because Mr. Briones is the only one who can decide if they will give out such information since he is the managing editor. Tumbok is produced by Inquirer Publications, Inc. It is located in Louie Prieto Bldg, Mascardo St . corner Pasong Tamo, Makati City . Their contact numbers are (632) 8957514 and their fax number is 8908158. Their website is still in the creation process. Their editors are Managing editor: Mr. Ronnie Briones; News Editor: Mr. John Escosio; Entertainment Editor: Mr. Ed Guiondato and Sports Editor: Mr. Perry Legaspi. They do not have an editor in chief or an executive editor, instead the over-all editor is the managing editor and they have editors for each section of the newspaper. They have reporters in all major beats (ex. Malacanang, etc.), however they cannot really be called reporters, they are more like correspondents or contributors (no full time reporters) and everyone is paid based on submissions. Tumbok is the first newspaper to focus on gaming (horse racing, lotto, etc). It was launched 9 years ago and was owned by the Gokongwei’s with Bandera and the Manila Times. The Gokongwei’s, however, decided to focus on their magazines (FHM, etc.) and decided to sell the newspaper. Inquirer bought Tumbok and formed Inquirer Publications, Inc. They now operate, together with Tumbok, the Philippine Daily Inquirer, Bandera and the Cebu Daily news. They produce approximately 150,000 copies everyday even Sundays. The copies that they have sold or returned were highly confidential. They produce Tumbok nationwide. They used to have two editions but now they only have one edition. Their Editorial deadline is at 9:30 p.m., however, unless there is breaking news, they are usually done by 7:30 p.m. Printing is done at the same location as the editorial. Bandera and the Philippine Daily Inquirer also print here, so do other newspapers like The Herald Tribune and Libre. Their page Page Measurement is an inch smaller than the usual tabloid (same as Libre). They also do not use typesetting anymore. They are now using digital equipments. Their page layout is done in the computer (Inquirer Company uses its own program). Camera stripping is also not used anymore. It is just direct to plate. Their printing starts at 9:30 p.m. which was usually overtime already for them because the editors usually finish their articles by around 7:00 pm. Their machines can print 5,000 copies in ten minutes.
Perry Legaspi's Interview:
Printing Press Tour:
We ran out of memory so we werent able to get everything on record
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